For local plumbers, standing out in a competitive market can feel like a constant uphill battle. Whether it’s attracting more emergency calls, improving local visibility, or converting leads into paying customers, the challenges are real. That’s where Hoom Advertising steps in to make a difference.
Specializing in home service marketing, Hoom Advertising has helped countless local plumbers overcome these hurdles, leveraging tailored strategies to drive inbound calls, boost online visibility, and grow their businesses. In this article, we’ll highlight customer success stories to showcase how Hoom Advertising’s expertise transformed plumbing businesses.
1. Increasing Emergency Plumbing Calls for a Small Business in Miami
The Challenge
A family-owned plumbing company in Miami was struggling to compete with larger businesses for emergency calls. Despite having excellent service reviews, they were not getting enough inquiries, especially during peak hours.
The Hoom Advertising Solution
Hoom Advertising launched a targeted call-only campaign on Google Ads, focusing on keywords like “emergency plumber in Miami” and “24/7 plumbing services.” Additionally, their Google My Business (GMB) profile was optimized with updated contact information, service descriptions, and customer reviews.
The Results
- 45% Increase in Inbound Calls: Within three months, the company saw a significant rise in calls for emergency services.
- Improved Conversion Rates: With high-intent leads coming directly through calls, the business reported a 30% increase in conversions.
- Dominance in Local Search: The optimized GMB profile boosted their visibility in local search results and Google Maps.
2. Expanding Reach for a Multi-Location Plumbing Business in Texas
The Challenge
A multi-location plumbing business in Texas wanted to expand its reach into nearby cities but struggled to attract leads in these new areas. Their previous marketing efforts were spread thin, leading to inefficient ad spend and low ROI.
The Hoom Advertising Solution
Hoom Advertising implemented geo-targeted Google Ads campaigns tailored for each location. They also created dedicated landing pages for each city, optimized with local keywords and customer testimonials.
The Results
- Increased Leads Across All Locations: The business saw a 60% increase in leads from the new areas within six months.
- Lower Cost Per Lead (CPL): Focused targeting reduced wasted ad spend, lowering the CPL by 25%.
- Enhanced Brand Presence: The localized approach helped establish the business as a trusted name in each city.
3. Building Online Visibility for a New Plumbing Business in Denver
The Challenge
A newly launched plumbing business in Denver faced the common challenge of gaining visibility and trust in the local market. Without a strong online presence, they struggled to attract customers.
The Hoom Advertising Solution
Hoom Advertising created a comprehensive local SEO strategy to improve their visibility on Google. This included:
- Setting up and optimizing their GMB profile.
- Building citations on local directories like Yelp and Angi.
- Creating blog content targeting local search terms, such as “how to fix a leaky faucet in Denver.”
Additionally, Hoom Advertising ran social media ads to promote introductory offers and showcase customer testimonials.
The Results
- Top Rankings in Local Search: The business ranked in the top three results for key plumbing-related searches within four months.
- Steady Flow of Leads: Improved visibility and social media campaigns generated consistent leads.
- Stronger Customer Trust: Positive reviews and engaging content helped establish credibility in the local market.
4. Maximizing ROI for a Plumber Specializing in Commercial Services
The Challenge
A plumber specializing in commercial services struggled to differentiate themselves from residential-focused competitors. Their previous campaigns didn’t generate the high-value leads they needed.
The Hoom Advertising Solution
Hoom Advertising developed a pay-per-call campaign specifically targeting commercial clients. They also optimized the company’s website with landing pages for industries like restaurants, hotels, and office buildings. Keywords such as “commercial plumber for restaurants” were used to attract relevant leads.
The Results
- Higher-Value Leads: The business attracted larger clients, including a chain of restaurants, increasing their average project value by 50%.
- Improved ROI: With focused campaigns, the company achieved a 3x return on their advertising investment.
- Industry Credibility: Targeted content helped position the business as an expert in commercial plumbing.
5. Boosting Reputation and Reviews for a Long-Standing Plumbing Business in Chicago
The Challenge
Despite decades of experience, a plumbing business in Chicago struggled with outdated marketing strategies. They had a limited number of online reviews, which impacted their credibility in an increasingly digital marketplace.
The Hoom Advertising Solution
Hoom Advertising implemented a reputation management campaign, encouraging satisfied customers to leave reviews on Google and Yelp. They also created a series of Facebook ads promoting the company’s history and expertise, aimed at building trust in the local community.
The Results
- 300+ New Reviews: Within six months, the business accumulated over 300 positive reviews, significantly boosting their online reputation.
- Increased Local Engagement: The Facebook ads drove a 25% increase in website traffic and inquiries.
- Higher Conversion Rates: The enhanced reputation resulted in a 40% increase in booked services.
What Makes Hoom Advertising Effective for Plumbers?
1. Industry-Specific Expertise
Hoom Advertising understands the unique challenges plumbers face, from emergency calls to seasonal demand fluctuations.
2. Tailored Strategies
Every campaign is customized based on the business’s goals, target audience, and geographic location.
3. Data-Driven Approach
With advanced tools like call tracking and analytics, Hoom Advertising ensures campaigns are optimized for maximum ROI.
4. Focus on Local Customers
From geo-targeted ads to local SEO, Hoom Advertising prioritizes strategies that connect plumbers with their community.
Conclusion
The success stories of these plumbing businesses highlight the transformative impact of partnering with Hoom Advertising. Whether you’re looking to increase emergency calls, expand into new markets, or build trust in your community, Hoom Advertising’s tailored strategies deliver measurable results.
If you’re ready to take your plumbing business to the next level, let Hoom Advertising help you attract more customers, grow your brand, and achieve your goals.
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