Case Study: How We Helped a Plumber Double Their Revenue in 6 Months

For many local plumbing businesses, growing revenue consistently can feel like an uphill battle. SEO takes time, managing Google or Facebook Ads requires expertise, and testing campaigns to achieve results demands a significant investment. This case study outlines how we simplified the process for one plumbing client, using ready-to-use leads from our existing traffic and ads to help them double their revenue in just six months.

Our approach removed the burden of complex lead generation strategies. By providing inbound customer calls from our pre-optimized campaigns and existing website traffic, the plumber was able to focus solely on serving customers. They paid only for leads lasting over 90 seconds, ensuring the leads were relevant and qualified.

Background: The Client’s Challenges

The Business

The client was a small plumbing company offering services like emergency repairs, drain cleaning, and water heater installation in a mid-sized city.

The Problem

Despite providing quality services, the client struggled with several challenges:

• Lead Inconsistency: They relied on word-of-mouth referrals and saw seasonal drops in demand.
• No Marketing Expertise: The team lacked experience with running online ad campaigns or SEO.
• Time Constraints: Managing marketing alongside operations was overwhelming.
• Risk of Ad Spend Waste: They hesitated to invest in ads due to concerns about wasted budgets.

The Goal

The client wanted a reliable and scalable lead generation strategy that would deliver consistent results without requiring significant time, effort, or upfront expertise.

Our Approach: Simplified, Results-Driven Lead Generation

We tailored our approach to the client’s needs by leveraging ready traffic and pre-existing campaigns to provide high-quality leads without requiring them to manage ads, optimize campaigns, or wait for SEO results.

1. Delivering Ready-to-Use Inbound Calls

We connected the client with inbound customer calls generated through our ongoing campaigns and website traffic.

How It Worked:

• Customers searching for plumbing services were directed to call the client through click-to-call ads and landing pages.
• Leads were qualified with a 90-second buffer time, ensuring they were relevant and valuable to the business.
• The client paid only for calls that met the quality threshold, reducing financial risk.

Results:

• Instant lead generation, eliminating the delays often associated with traditional SEO or new ad campaigns.
• The client was able to focus on converting leads into paying customers instead of managing marketing tasks.

2. Leveraging Existing Traffic for Immediate Results

Our system is built on pre-optimized ads and high-traffic websites that consistently attract customers.

Benefits for the Client:

• No Campaign Setup Needed: The client didn’t need to test ad copy, bidding strategies, or keywords.
• Proven Performance: Our campaigns were already generating high-intent leads, ensuring steady call volume.

Budget Efficiency: By skipping the testing phase, the client avoided unnecessary ad spend.

3. Ensuring Lead Relevance with Call Tracking and Monitoring

To maximize the client’s ROI, we implemented advanced call tracking and monitoring tools.

Steps Taken:

• Monitored call duration to ensure leads were relevant to plumbing services.
• Provided detailed call analytics, including caller location and service requests.
• Used insights to refine targeting and continuously improve lead quality.

Results:

• Higher conversion rates due to well-qualified leads.
• Data transparency allowed the client to track the effectiveness of every call.

4. Seasonal Campaign Adjustments

To help the client capture more leads during peak seasons, we adjusted our campaigns to align with seasonal demands.

Examples:

• Winter: Promoted emergency heating and pipe repair services.
• Spring: Focused on drain cleaning and water leak detection.

Results:

• Increased call volume during high-demand periods.
• Maintained steady lead flow during traditionally slower months.

5. Simplifying Customer Acquisition

By removing the complexities of traditional marketing, we allowed the client to focus entirely on their core operations.

What They Avoided:

• The time-intensive process of learning and managing Google or Facebook Ads.
• SEO campaigns that require months to deliver results.
• Risky ad spend with uncertain ROI.

What They Gained:

• Immediate access to ready-to-use leads.
• A predictable and scalable lead flow.
• Confidence in paying only for leads that matched their business needs.

Results: Doubling Revenue in 6 Months

By leveraging our inbound call generation services, the client achieved remarkable growth within six months.

Key Metrics:

• Revenue Growth: Monthly revenue doubled, surpassing expectations.
• Lead Volume: The number of inbound calls increased by 150%.
• Customer Retention: Improved service availability and quality led to a 25% boost in repeat business.
• Customer Feedback: Positive reviews on Google increased by 40%, further enhancing the client’s reputation.

Why This Approach Worked

1. Ready Traffic and Proven Campaigns

By tapping into existing traffic and ads, we eliminated the guesswork and delivered immediate results.

2. Focus on Quality Leads

The 90-second buffer ensured leads were relevant and valuable, reducing wasted time for the client.

3. No Learning Curve or Management Burden

The client avoided the complexity of creating and managing ad campaigns, freeing up their time for operations.

4. Scalable Results

As the client’s capacity grew, we scaled their lead flow to match their business needs.

Takeaways: How You Can Achieve Similar Success

1. Choose Proven Lead Generation Solutions

Partnering with a service that provides ready-to-use leads eliminates risk and delivers immediate ROI.

2. Focus on High-Intent Leads

Inbound calls are more likely to convert than other lead types, making them a cost-effective choice for growth.

3. Leverage Expertise

Avoid the steep learning curve of SEO or PPC by working with a team that already has proven systems in place.

Conclusion

This case study demonstrates how Hoom Advertising’s ready-to-use inbound call services can transform a local plumbing business. By eliminating the complexities of traditional lead generation, we helped our client double their revenue in just six months.

If you’re ready to simplify lead generation and focus on growing your business, contact us today to learn how we can help.